America's Test Kitchen

I turn America’s Test Kitchen’s and Cook's Illustrated recipes and kitchen experiments into scroll-stopping videos that teach millions of home cooks something new. From concepting and scripting to filming and editing hundreds of social-first videos each month, I use audience insights and platform trends to create content that averages 500K+ views per video for a community of 2M+ followers. The food tasting is a pretty great perk, too.

This is a few of the hundreds of videos I've produced. Check out the rest at @testkitchen or @cooksillustrated.

For the America's Test Kitchen's social channels, I developed and produced short-form videos that taught home cooks practical techniques, product recommendations, and the truth behind common cooking myths. I used storytelling to make educational content engaging, translating the brand's recipe testing and culinary expertise into videos that captured attention while teaching viewers something new.

For the Cook's Illustrated's social channels, I created short-form videos that explored the science behind cooking, ingredient comparisons, and technique-driven explanations. I developed concepts that broke down complex culinary principles into engaging, accessible videos, helping home cooks understand how and why different methods, ingredients, and kitchen tools affect the final result.

Social Trends

I tracked social media trends and identified opportunities to create timely, brand-appropriate content. By adapting popular formats to America's Test Kitchen and Cook's Illustrated, I developed videos that introduced the brands to new audiences while keeping the content educational, engaging, and aligned with each brand's voice.