AMTRAK
Amtrak is more than just taking us away. It's about bringing us together.
After what feels like forever, we can finally connect with the people and places we miss. All Just an Amtrak Away.
Here we wanted to display the frustrations of being stuck at home for so long.
This launched the "Just an Amtrak Away" campaign which we then built out into social, print, DOOH, radio, and more. This would become the basis for the rest of the work we would create.
And after many, many months you can still safely escape to new places or visit familiar ones.
RADIO
Script
"Roadtrip" :30s
​
Sounds of the road. A little bit of music playing in the background. Some light conversation.
Who thought it was a good idea to take an 8-hour road trip?
Yawns.
You’re only on hour 2, but you swear it was at least 6.
Didn’t you pass that billboard already?
And now you have to make another pit stop for gas.
Audible frustration
Next time, you should let Amtrak do the driving.
Hear the calming sounds of the train on the tracks and train whistle
Hear a sigh of relief
Leave behind 10 and 2 for comfortable seats with a view.
500 destinations, Just an Amtrak Away
NEWSPAPER
SOCIAL
POST COPY: Get ready to enjoy road trips, without the traffic. With your own space and no middle seats, you can relax the whole way.
HEADLINE: A Seamless Journey, JAAA
LINK DESC: Just an Amtrak Away
POST COPY: Trade-in cramped spaces for a space where you can stretch your legs. Travel safely in your own comfortable private room.
HEADLINE: Private Rooms
LINK DESC: Just an Amtrak Away
POST COPY: It's time to rediscover America. With over 500 destinations to explore aboard Amtrak, who knows what you may find?
HEADLINE: Fresh Mountain Air
LINK DESC:Just an Amtrak Away
12 Days of Amtrak
Helped make the Amtrak Christmas Special come to life.
MISC.
Other fun words I wrote for Amtrak
